It’s no secret that sales and marketing teams need to work together in order to maximize lead potential. However, too often these two sides of the same coin are separated by a silo of miscommunication, mistrust, and misunderstanding. Breaking down this silo is an essential step towards creating a successful business. Fortunately, there are several […]
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Marketing strategy is the process of setting targets and defining the how the brand interacts within its ecosystem. Unlike marketing ops that has a constant flow of regular operations the Marketing strategy is defined, froze and then implemented throughout the organisation and then periodically reviewed to assess progress and evaluate if the objective is being
Marketing Ops vs Marketing Strategy Read More »
As the digital age continues to accelerate, marketing techniques are constantly changing and evolving. Marketers must stay ahead of the curve when it comes to new technology and trends in order to leverage them for effective campaigns. In the past, traditional methods such as print ads, television commercials, and radio spots were relied upon heavily
How marketing has evolved in the digital era Read More »
There is a lot of confusion about the difference between sales, marketing, and business development. People use these terms interchangeably, but they are actually three different functions with different goals.Sales is the process of getting people to buy your product or service. Marketing is the process of creating awareness for your product or service and
KolabPlus sales and marketing and business development Read More »
There is a lot of confusion about the difference between sales, marketing, and business development. People use these terms interchangeably, but they are actually three different functions with different goals.Sales is the process of getting people to buy your product or service. Marketing is the process of creating awareness for your product or service and
What is the difference between sales in business development? Read More »
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